A marketplace and a report tool solve different shortages
Comparing these two only makes sense if you name the shortage. A marketplace is a demand product. It exists because finding a stranger who will trust you with a house key is hard, and it solves that at scale for owners who have never hired a walker before. That is real value, especially in a new city or a first season.
LeashReport is a trust and proof product. It assumes the owner already picked you and now needs to feel good about the choice every single day. Nothing in it will fill a Tuesday gap. What it does is make the walks you already have harder to cancel and easier to raise the rate on.
Moving from marketplace work to direct booking
Most walkers who go direct do it slowly and legally. Read the terms you agreed to, keep serving marketplace clients through the marketplace while those terms apply, and build the direct side with new clients who come from referrals, building bulletin boards and the owners you meet on the sidewalk at noon. Do not solicit around an agreement you signed.
The direct side needs something the marketplace gave owners for free: a sense of what happened while they were at work. That is the gap a walk report fills. When your own clients get a mapped route and a photo card at 12:40 without asking, direct booking stops feeling like a downgrade and starts feeling like an upgrade.
Using both at once without confusing owners
There is nothing wrong with running a mixed week. Marketplace bookings pay for the slow months while your direct book grows. The practical rule is to keep the owner experience consistent, so every client on your route gets the same kind of report regardless of how they found you.
Keep your own record either way. Marketplace history belongs to the platform, and if you ever leave, you want your own walk logs, stool notes and photo history for insurance, for a vet question, and for the client who asks in March what happened back in November.